Business life cycle characteristics and strategies

Goals[ edit ] The goals of product life cycle management PLM are to reduce time to market, improve product quality, reduce prototyping costs, identify potential sales opportunities and revenue contributions, and reduce environmental impacts at end-of-life. To create successful new products the company must understand its customers, markets and competitors. It provides product information for companies and their extended supply chain enterprise.

Business life cycle characteristics and strategies

Industries experience a similar cycle of life. Just as a person is born, grows, matures, and eventually experiences decline and ultimately death, so too do industries and product lines. The stages are the same for all industries, yet every industry will experience these stages differently, they will last longer for some and pass quickly for others.

Even within the same industry, various firms may be at different life cycle stages. A firms strategic plan is likely to be greatly influenced by the stage in the life cycle at which the firm finds itself.

Some companies or even industries find new uses for declining products, thus extending their life cycle. The distinct stages of an industry life cycle are: Sales typically begin slowly at the introduction phase, then take off rapidly during the growth phase.


After leveling out at maturity, sales then begin a gradual decline. In contrast, profits generally continue to increase throughout the life cycle, as companies in an industry take advantage of expertise and economies of scale and scope to reduce unit costs over time.

Perhaps a new, unique product offering has been developed and patented, thus beginning a new industry.

Business life cycle characteristics and strategies

Some analysts even add an embryonic stage before introduction. At the introduction stage, the firm may be alone in the industry. It may be a small entrepreneurial company or a proven company which used research and development funds and expertise to develop something new.

Marketing refers to new product offerings in a new industry as "question marks" because the success of the product and the life of the industry is unproven and unknown. A firm will use a focused strategy at this stage to stress the uniqueness of the new product or service to a small group of customers.

These customers are typically referred to in the marketing literature as the "innovators" and "early adopters. According to research by Hitt, Ireland, and Hoskisson, firms establish a niche for dominance within an industry during this phase.

For example, they often attempt to establish early perceptions of product quality, technological superiority, or advantageous relationships with vendors within the supply chain to develop a competitive advantage. Any profits generated are typically reinvested into the company to solidify its position and help fund continued growth.

Introduction requires a significant cash outlay to continue to promote and differentiate the offering and expand the production flow from a job shop to possibly a batch flow. Market demand will grow from the introduction, and as the life cycle curve experiences growth at an increasing rate, the industry is said to be entering the growth stage.

Firms may also cluster together in close proximity during the early stages of the industry life cycle to have access to key materials or technological expertise, as in the case of the U. Silicon Valley computer chip manufacturers. Growth Like the introduction stage, the growth stage also requires a significant amount of capital.

Thus the growth stage requires funds to launch a newly focused marketing campaign as well as funds for continued investment in property, plant, and equipment to facilitate the growth required by the market demands. However, the industry is experiencing more product standardization at this stage, which may encourage economies of scale and facilitate development of a line-flow layout for production efficiency.

In this stage, if the firm is successful in the market, growing demand will create sales growth.

Earnings and accompanying assets will also grow and profits will be positive for the firms. Marketing often refers to products at the growth stage as "stars.The Five Stages of Small Business Growth the owner’s ability to do the job gives life to the business.

Small businesses are built on the owner’s talents: the ability to sell, produce. Introduction stage – Product Life Cycle Strategies The introduction stage is the stage in which a new product is first distributed and made available for purchase, after having been developed in the product development stage.

During the growth of a small business, a company will go through the stages of the business life cycle and encounter different challenges that require different financing sources.

For example, the business will require a different strategy when it comes to market penetration, business development. Every business has its life cycle – starting with conception of the idea for a business, then the start up, implementation, growth, maturity and decline. There are a lot of different terms being used for business life cycles parallel, which is also in parallel to the product life cycle.

Some of. THE LIFE - CYCLE APPROACH TO STRATEGIC PLANNING ADL chose the four stages of the business life-cycle as descriptors of the industry characteristics. The second dimension represents the strengths In order to build business strategies, the first task of managers is to. What is the 'Industry Lifecycle' The industry lifecycle traces the evolution of a given industry based on the business characteristics commonly displayed in each phase.

Industries are born when.

Product life-cycle management (marketing) - Wikipedia