Coca cola strategic case

Around the world an increasing volume of information is circulating on the Internet -- through chat rooms, message boards, email chain letters and websites. Unfortunately, not all of it is correct. Regular Internet users are all too familiar with the various scams and rumors circulated on the World Wide Web.

Coca cola strategic case

With the presence in more than countries and the daily average servings to 1. The world knows and has tasted the coca cola products.

Coca cola strategic case

In fact, out of the 55 billion servings of all kinds of beverages drunk each day other than water1. Coca-Cola Marketing Case Study Marketing history Market research in the beginning It all started years ago, inwhen a Confederate colonel in the Civil War, John Pemberton, wanted to create his own version of coca wine cola with alcohol and cocaine and sent his nephew Lewis Newman to conduct a market research with the samples to a local pharmacy Jacobs pharmacy.

Coca cola strategic case

The original idea of Coca wines was discovered by a Parisian chemist named Angelo Mariani. Hence, by the end of the year, Pemberton was ready with a unique recipe that was tailored to the customers taste.

Coca-Cola ad Marketing strategy in the beginning. Pemberton soon had to make it non-alcoholic because of the laws prevailing in Atlanta. Cocaine was removed from Coke in Not changing the logo till date is the best strategy adopted by Coca-cola.

Soon after the formula was sold to Asa G Candler inwho converted it into a soda drink, the real marketing began. Candler was a marketer. He distributed thousands of complimentary coca-cola glass coupons, along with souvenir calendars, clocks, etc.

He also painted the syrup barrels red to differentiate Coca-Cola from others. But two innovative minds, Benjamin F. Thomas and Joseph B. But Coca-Cola was so famous in the US that it was subjected to imitations. Coca-Cola worldwide InCandler sold the company to Robert Woodruff whose aim was to make Coca-Cola available to anyone, anytime and anyplace.

Robert Woodruff had some other strategies too. He was focused on maintaining a standard of excellence as the company scaled. He wanted to position Coca-Cola as a premium product that was worthy of more attention than any of its competitors.

And he succeeded in it. Coca-Cola grew rapidly throughout the world. Branding From the star bottle to the calendars, watches and other unrelated products, Candler started the trend to make Coca-Cola visible everywhere.

The company has followed the same branding strategy till now. Franchise model The bottling rights were sold to different local entrepreneurswhich is continued till now. It talks to the users. Diversification Coca-Cola, after marking its presence all over the world, took its first step towards diversifying its portfolio in by buying Minute Maid.

It now operates in all but 2 countries worldwide with a portfolio of more than brands. During its first year, Coca-Cola sold an average of 9 drinks a day. Norman Rockwell created art for Coke ads. Coke has had a huge role in shaping our image of Santa Clause.

Inthe company began selling bottles in packages of six, which became common practice in the beverage industry.Contents Coca-Cola History Vision, Mission & Objectives PEST Analysis Porter's 5 Forces SOWT Analysis Corporate Strategy Business Strategy Coca-Cola Life Cycle Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

Published: Thu, 06 Jul Abstract. Organizational theories are made up of organizational categories that use one’s philosophical view points. As in this study, the two organizational theories have been used to analyze a multinational company – Coca-Cola. The Coca Cola beverage invented by pharmacist John Stith Pemberton in The formula and brand was bought in by Asa Candler who incorporated the Coca Cola company in ashio-midori.commination in Promotions.

Coca-Cola's policies are not applied uniformly or fairly. The Company's written and unwritten policies and practices regarding promotions do not require posting of all positions, but allow "management nomination," which amounts to little more than word of mouth recommendations, and other closed procedures, including the use of a high-potential list.

EXECUTIVE SUMMARY Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly /5(8). Representing a broad range of management subjects, the ICMR Case Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material.

The collection consists of marketing management case studies and research reports on a wide range of companies and industries - both Indian and international, cases won awards in varies competitions.

Case Studies in Strategic Marketing Management