Advertisement Updated by Dave Parrack on June 28,
Many businesses effectively use social media to promote their products and connect with customers. However, social media can also pose a risk to companies.
Not only can social media use interfere with productivity, but information shared on social networks can do real damage both to co-worker relationships as well as your brand.
Time Management Most of your employees have social media accounts. Unfortunately, many have developed the habit of checking their accounts multiple times during the day, even when they are at work.
Time spent on personal accounts is time that is not spent on work tasks. It is also time not spent interacting with colleagues and developing quality work relationships.
Mental Health Many mental health professionals are deeply concerned about the impact that social media has on mental health. Some believe that the constant distraction of social media contributes to shortened attention spans. In addition, many people who regularly use platforms like Facebook or Twitter report high levels of stress.
Employee mental health can have a direct impact on your business. When employees are happy, confident and relaxed, they can be more productive and have better relationships with co-workers, clients and customers.
Stress, on the other hand, contributes to multiple physical and mental ailments that can affect their work. Spreading Untrue Information The cry of "fake news" has become commonplace and consumer confidence in even traditional media outlets has been significantly eroded.
Unfortunately, false, misleading, or confusing online content can harm your brand's reputation, upset even loyal customers and can dissuade people from even considering the purchase of your products or services. Retailer and stand-alone review sites exist to help consumers make good choices.
While many reviews on these sites truly reflect the experiences of others, some are not. Fake reviews that heap either praise or derision on a business are commonplace. Even well-run companies make mistakes or have an employee who behaves inappropriately.
If a story regarding an incident goes viral, even if something like it has never happened before, your company may find itself in a lengthy online public relations battle. Unclear or unreliable health information: Online rumors can get started about the safety of certain foods, products, ingredients or treatments that have little basis in fact.
Unfortunately, social media users may continue to spread this misinformation, which may cause readers to avoid purchasing, or even considering the products or services referenced in these posts. Online Bullying and Workplace Tensions Many people think of cyberbullying as being a problem for young people.
Unfortunately, adults may also bully each other online, and sometimes their targets are coworkers. Typical types of bullying include aggressive and unpleasant emails, private messages and public comments, putting unflattering or manipulated photos of the bullying target online.
Employees who are victims of bullying often report experiencing extreme stress. Colleagues may also experience tensions if they follow each other on social platforms.
While many workers are careful to avoid expressing opinions on controversial subjects at work, they may be less restrained online. If a colleague spots an opinion or meme that he finds upsetting, the disagreement may spill over into the workplace, potentially damaging morale and interfering with productivity.Others think that social media is about the way we get many updates from people who we follow and maybe someone out there thinks social media is a part of a new marketing strategy.
Nowadays, social media seems like a big part of our life. The influence of social media on adolescents and teenagers is of particular importance, not only because this particular group of children is developmentally vulnerable but also because they are among the heaviest users of social networking.
Nicholas Christakis tracks how a wide variety of traits -- from happiness to obesity -- can spread from person to person, showing how your location in the network might impact your life in ways you don't even know.
Scholars and social media experts convened at Harvard Law School Feb. 6 to examine the ways in which electronic interactive media can sway human decision-making and behavior. The conference, “Social Media and Behavioral Economics,” was sponsored by Harvard Law School's new Program on Behavioral Economics and Public Policy and created by the program’s director, Cass Sunstein ’ By now, we are all aware that social media has had a tremendous impact on our culture, in business, on the world-at-large.
Social media websites are some of the most popular haunts on the Internet. By now, we are all aware that social media has had a tremendous impact on our culture, in business, on the world-at-large. Social media websites are some of the most popular haunts on the Internet.