Writing a value proposition statement marketing

Peep Laja Last updated: July 13, Value proposition is the 1 thing that determines whether people will bother reading more about your product or hit the back button. When I reviewed a bunch of websitesthe conclusion was that missing or poor value proposition is one of the most common shortcomings. What exactly is a value proposition?

Writing a value proposition statement marketing

This statement is also aided cleverly by the image of two cell phones, each highlighting a different, well-known Stripe customer. MailChimp Three little words. Use its service and you will send better email -- no ifs or buts.

Best Examples Of Value Propositions Statements

Lyft Unlike others on our list, Lyft skillfully targets two different personas at the same time with two distinct value propositions. Both clear and concise, one speaks to who want to get rides and the other to those who want to give them.

Apple MacBook Apple has great value propositions for every product, but one that is particularly impressive is its statement for the MacBook. In this witty example, Apple emphasizes how lightweight its product is its biggest differentiatorwhile also speaking to how advanced its technology is.

FreshBooks In their value proposition, Freshbooks does a great job of telling you exactly what they do and who it is for, calling out their personas directly. Need a web presence now and considering Squarespace, Wix, or Webs?

Why not give it a try? It takes great skill to capture both functional and emotional value in one short sentence, but The Ladders does that flawlessly here. Pinterest Now, this value proposition is no longer in use, but it is nevertheless a worthy mention.

From its old homepage, Pinterest tells you exactly who it is and what it does in one simple phrase. In six small words, not only does the statement tell you what it does, but it introduces you to someone who can vouch for it.

With its product and service you can receive the square reader for free, but to use it, the company takes 2. While this could have easily been overwhelming especially with individual buttonsHubSpot handled it in a way that is subtle, easy-to-navigate, and also gives people the opportunity to "choose their own journey.

It wants to bring music into your life and it does that by being available on-the-go in your smartphone or on a desktop as seen in the hero image.


Plated Plated is a direct-to-door service that mails you yummy recipes and fresh, pre-portioned ingredients so that you can try new foods and hone your cooking skills without all the busy work. Invision Invision is dedicated to streamlining the design process by making it easier for people to share, view, and collaborate on design mockups and prototypes.

Better design, done faster, and done as a team, as explained in its value proposition. Optimizely In this relatively new value proposition, Optimizely takes a conversational approach.

Deskbeers will send a box of craft beers directly to your office -- no collecting money from the group or running to the store, just a cool brew sent right to you. With its capping and annotation tools, Awesome Screenshot will help you communicate more easily and effectively with images.

I can vouch for that!Sep 04,  · The final step is writing the value proposition statement.

writing a value proposition statement marketing

It should address what market you are targeting, what product or service you are delivering, how you are delivering it and why.

Compare a generic statement, “We help you with email marketing,” to MailChimp’s value proposition: “Send better email.” While “We help you with email” says what your company does, “Send better email” clearly states what the .

Jul 08,  · A value proposition statement is a short statement that tells your prospect why they should buy from your company.

It is focused on outcomes. Your value proposition statement details of the value you provide into an easy-to-remember synopsis that 5/5(45). A value proposition statement clearly and concisely describes the unique value of a company's products and services.

Phrased differently, it is the company's core objectives, which set it apart. Positioning statement is a subset of a value proposition, but it’s not the same thing. What the value proposition consists of The value proposition is usually a block of text (a headline, sub-headline and one paragraph of text) .

Your business’s value proposition is arguably the most important element of your overall marketing messaging.

writing a value proposition statement marketing

A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.

The 31 Best Value Proposition Examples You Wish You Had [+VIDEO]